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PC Gamer
PC Gamer
Andy Chalk

Lords of the Fallen studio embraces fear of the DEI boogeyman, says it will not include 'any social or political agendas' in its games

Lords of the Fallen (2023) promotional image - very large man with a very large hammer on a very large horse charging a very small man with a very small magic sword.

Lords of the Fallen studio CI Games says it will not integrate "any social or political agendas" into its games because doing so, it claims, incurs a "high risk" of commercial failure.

The statement was made during a recent investors chat (via Strefa Inwestorów), during which CI Games was asked about its "stance on DEI [diversity, equity, and inclusion] in gaming." In response, global marketing director Ryan Hill said the studio priotizies "excellent user experience with compelling thematics and characters created specifically for core and adjacent audiences," and then rolled into what I would call a pretty ill-informed take on the current state of the game industry.

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