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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

LoopMe Starts Political Ad Unit Lead by Robin Porter

Comcast
Robin Porter LoopMe.

Ad-tech company LoopMe said it is starting a new political ad sales division and hired former Comcast exec Robin Porter as its head.

Political advertising is forecast to top $10 billion during the 2024 presidential election year and connected TV is expected to increase its share of campaign spending. 

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