
During my senior year of college, it seemed like every other person was Juuling. A close friend had replaced her weekly pack of cigarettes with a mint-flavored vape that looked like a cute USB drive from the future. She carried that thing around with her everywhere, swearing by its effectiveness. This, we believed, was the magic bullet that would end her cigarette habit for good — and it seemed like everywhere we looked, the media confirmed it.
In the end, the Juul didn’t replace my friend’s tobacco use but simply became another thing she could smoke once her 20-pack ran out. But she wasn’t the only one failed by the promise of the e-cig. According to a new study, electronic cigarettes don’t seem to be an effective tool for most people who want to quit smoking, CNN reported.