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The Conversation
Brooke Nickel, NHMRC Emerging Leader Research Fellow, School of Public Health, University of Sydney

Looking for #womenshealth information on Instagram? 4 out of 10 posts are ads

RossHelen/Getty

A woman in her 40s scrolls through Instagram. Between photos of friends, recipes and holiday snaps, she comes across a video about perimenopause. The woman on screen explains perimenopause is to blame for feeling tired, having trouble remembering things, struggling to sleep or gaining weight.

Another post promises to “balance” her hormones.

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