
If you're searching where to find the newly-released Nvidia RTX 5090, you're in luck, as scalpers are happy to sell you one. Maybe lucky isn't the right word because they're also looking for upwards of $7,000 for the GPU, which starts at $1,999 at its regular, non-scalped price.
Nothing about scalpers gouging buyers is surprising — whenever a coveted new item launches, scalpers are the first to buy as many as they can with the explicit goal of reselling them at significant profits. Sure, there's always the risk that an item isn't as popular as scalpers expect, but with high-end video cards, it's a pretty safe bet, especially with Nvidia saying, "stock-outs may happen."