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The Guardian - UK
The Guardian - UK
Travel
Joanne O'Connor

Look east: an exhilarating weekend in London’s new cultural quarter

New V&A East Museum, London College of Fashion, BBC and Sadler's Wells East buildings on East Bank, Stratford. Later this year a David Bowie centre will open, too.
The new East Bank cultural quarter, comprising the V&A East Museum, London College of Fashion, BBC Music Studios and Sadler's Wells East. Photograph: Nathaniel Noir/Alamy

There’s a collective intake of breath as the curator slowly unzips the white garment bag to reveal the treasure within: a white military-style jacket embellished with gold buttons and epaulettes, worn by Elton John on his 1981 World tour. To my left, laid out on a table, are a gold Versace bag and a pair of daintily embroidered blue silk shoes dating from the 1720s. To my right, a Vivienne Westwood corset and a Balenciaga pink taffeta evening dress from the 1950s. It’s a fashion lover’s fever dream and it’s all here, at my fingertips.

I’m at the V&A East Storehouse in east London, a radical new museum experience that allows anyone to order up any item from the V&A’s vast collection – for free – and to examine it at close quarters. Housed in the former Olympics Media Centre, on the edge of the Queen Elizabeth Olympic Park, this lofty warehouse space gives unprecedented access to more than 250,000 objects, from an 11m wide stage cloth designed by Picasso to a cross-section of a maisonette from the Robin Hood Gardens council estate in Poplar. Gone are the glass cases, white walls and carefully curated exhibits of a traditional museum space. Instead, visitors are invited to look behind the scenes of a working museum, to wander among open shelves stacked high with deliriously eclectic objects and to peer into the workshops where conservators are at work. The effect is part Ikea showroom, part Victorian cabinet of curiosities. It’s bold, slightly bonkers and I love it.

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