Mars Wrigley has unveiled a heart-warming Christmas advert featuring the "Lonely Bounty".
The campaign is a sequel to last year's ad in which the much-maligned Bounty found love with fellow outsider the Brussels sprout and follows a recent announcement that the chocolate is being removed from some Celebrations tubs in a trial due to its unpopularity among consumers.
This year's ad opens with Mr Bounty being confronted by Twitter trolls before he makes the decision to leave the Celebrations house for a life of solitude. In true Christmas ad fashion, the story takes a turn when Bounty is taken in by a kindly woman who reminds him that he is still cared for, before he returns to the Celebrations home with the tagline: "You don't know what you've got till it's gone."
