GEN-Z rapper Aitch, whose viral tracks connected him with Stormzy and Ed Sheeran, admits TikTok has changed his industry but does not care. “Labels don’t have love for music anymore. They more have love for the quick numbers. But I don’t let it bother me.”
His short relationship with Chicken Shop Date presenter Amelia Dimoldenberg helped him garner 1.9 million followers on the app but digital fame has consequences. “I’ve got off the bus, gone to get in the venue, and a girl has grabbed me and she just will not let go,” he says. “There could be 70 million people trying to get her off me but she’s not letting go.” To him, it’s part of the job and he won’t be fazed as he heads into his UK and Ireland tour this October. “These people have paid to see me. So whatever the consequences may be ...”
