District administrations in Tamil Nadu are going all out to target first-time voters this year, for the upcoming Lok Sabha polls.
Tiruvallur, Chengalpattu and Kancheepuram districts are all trying to out-do each other with colourful campaigns to create awareness about voting and to ensure first-time voters exercise their franchise. From surfers spreading the message to getting an anthem sung by popular playback singer Mano, the district administrations are bent on capturing the attention of the 18+ category of voters.