
Launched in 2022, Lōgōs Components is Randall Jacobs’ latest endeavor, offering thoughtful carbon wheels with direct-to-consumer prices.
Jacobs is a former pro mountain biker and industry veteran who’s been involved with several big-name brands as a designer, consultant and advisor. In 2018, he launched his own direct-to-consumer bike company called Thesis, which offers a quality carbon steed at a great value. The bikes are made to order and customers can select the build, from gearing and wheel options down to the handlebar tape color.