The world of branding is filled with jargon – especially when it comes to the language of logos. Whether wordmark, icon or symbol, each iteration has its own unique qualities and purposes to fit particular projects, so it's best to know your brandmarks from your emblems when you're working in the design sphere.
While the terminology often gets thrown around interchangeably, knowing how and when to implement each unique logo style can be crucial to capturing the right style for your project. In this back-to-basics guide, we'll walk you through some of the most common design terms, covering what they are and when to use them (check out our best free logo maker guide and tips on how to design a logo if you're starting from square one).
