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Manchester Evening News
Manchester Evening News
World
Ramazani Mwamba

Logan Paul and KSI's Prime named as official drink of UFC in major partnership deal

UFC Prime KSI Logan Paul Octagon Instagram TikTok Twitter Inc.

The viral hydration drink created by KSI and Logan Paul has been named as the official sports drink of the UFC. The world renowned mixed martial arts league announced a 'multi-year global marketing partnership' with Prime on Tuesday (January 31).

The partnership will see the Prime logo displayed on the iconic UFC caged Octagon on fight nights which are watched by an estimated 900 million people around the world. As well as the branding, KSI and Logan Paul will produce original content with the UFC trough their hugely popular YouTube, Instagram, Twitter and TikTok channels.

READ MORE: 'I tried the viral £1.99 KSI and Logan Paul Prime drink from Aldi and I'll be happy if I never tasted it again'

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