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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Loewe Beats Out Miu Miu and Prada as It Reclaims the Hottest Brand in the World Title

Loewe Fall 2024. (Credit: Courtesy of Launchmetrics Spotlight)

Jonathan Anderson is on a major roll. Not only was he named an honorary co-chair of this year's Met Gala, the designer just managed to score two spots on The Lyst Index's latest report. Loewe earned top honors besting both Miu Miu and Prada along the way. It helps that Loewe dropped a new Paula's Ibiza offering, selected Paris for its Spring 2025 Menswear show, debuted a Pride capsule collection and remained a favorite of celebrities, like Zendaya and Ayo Edebiri. Anderson even designed the costumes for Zendaya's film Challengers. It also doesn't hurt that Loewe's collaboration with On produced the most in-demand product of the quarter, the Cloudtilt Loewe II. As if all that isn't enough, Anderson's other brand, JW Anderson, also charted at number 18.

Despite losing first-place status, both Miu Miu and Prada had strong showings, coming in second and third, respectively. Saint Laurent, Bottega Veneta, Versace, Balenciaga, Jacquemus, Moncler and Gucci round out the top 10. Coach managed to make the list (number 20) for the first time since Q4 2022. It certainly helps that the brand's Tabby Bag is the third most-wanted product of the quarter.

There are actually a few surprises when it comes to trending products. Dragon Diffusion's Santa Croce Tote Bag came in fifth, while High Sport's Flared Pants ranked sixth. Thanks to TikTok, Amy Lynn's Puffball Dress landed at number seven.

You can read The Lyst Index's full report here.

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