An artificial grass company which was forced to take down an 'inappropriate' billboard after complaints were made have shot back at the 'offended' with another mocking poster. The Advertising Standards Authority (ASA) - the UK's independent regulator of advertising across all media - ordered Great Grass MCR Ltd to remove their billboard in November last year after ruling that it 'objectified and stereotyped women as sexual objects'.
The poster which was advertised by the Oldham based business sat on a busy junction in Hollinwood featured a statement which said the company were 'Artificial Grarse Experts', the Manchester Evening News reports. Underneath the text, was an image of a woman wearing just a thong with a bold message that said: "Perfect 365 days a year...Get laid by the best."
The ASA opened up an investigation which was fuelled by complaints and concluded the advertisement was 'irresponsible and likely to cause serious offence'. At the time, the local company responded to the backlash by saying the poster was a ‘bit of light-hearted fun and not intended to offend anyone’.
