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Evening Standard
Evening Standard
Business
Jonathan Prynn

Lobby group London First renames itself BusinessLDN after 30 years

BusinessLDN London John Dickie

John Dickie, CEO, BusinessLDN

(Picture: BusinessLDN)

One of the capital’s oldest business groups London First is rebranding itself as BusinessLDN after 30 years.

The new name and brand were made public at the organisation’s annual conference today (Tuesday) after six months of consultation with the group’s members, stakeholders and staff on its vision for the future.

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