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LiveWire Is Moving Its HQ To Milwaukee, But It's Definitely Not a Harley-Davidson

We know it's rough, but think back a few years to the height of the pandemic. If you were lucky enough to work from home, maybe you were even someone working at Harley-Davidson.

The Motor Company made that choice in March 2020, when it sent its office employees from the Juneau Avenue mothership in Milwaukee home and told them they could work there instead. And in an interview with Bloomberg in October 2022, CEO Jochen Zeitz mused that it was likely better for work-life balance, allowing those employees to both get work done and also spend time with their families.

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