Liverpool have inked a new three-year extension to their partnership with global confectionery giant Cadbury.
The partnership, initially signed back in 2020, was due to expire this summer but UK-based firm has opted to extend its deal with the Reds in what is a boost for the club’s commercial efforts and another sign of commercial partners being pleased with their activations with the Reds, following on from extended deals with the likes of Standard Chartered, Expedia and EA Sports over the past 12 months.
The renewed partnership will remain focused on growing the Liverpool FC Works Programme over the coming years of the extension, with the hope of helping even more young people from the Liverpool City Region to prepare for the world of work. Cadbury are also focusing on providing ‘bigger and better’ experiences for fans ahead of the firm’s 200th birthday celebrations next year.
