Liverpool have added another sponsor to their portfolio with the addition of betting operator Interwetten on a long-term deal.
Struck last month, the deal, that will cover Germany and Austria, will feature a range of assets that will include offline promotions and content on Liverpool’s digital platforms in-market. The deal will also see Liverpool and Interwetten look to maximise fan engagement opportunities through the development of a joint entertainment programme.
According to SportBusiness, the deal was brokered by Onside Sports GmbH, a Hamburg-based agency specialising in the organisation of football club training camps and pre-season tournaments, a firm that was co-founded by company director Marc Klopp, the son of Reds boss Jurgen.
