If it feels like we’re collectively graduating in wellness these days, you’re not imagining it. The UK’s wellness economy has ballooned to a £224 billion industry, TikTok is saturated with morning routines longer than most short films, and every other Sunday seems to bring a new ritual we’re told is essential for longevity. In short: we’re a society hooked on wellbeing - or, at least, the performance of it. Enter 'wellness stacking,' the latest trend promising to streamline it all.
The idea isn’t entirely new. Behavioural scientists have long explored habit pairing and the brain’s ability to automate behaviours through association. But TikTok - specifically creator Bridgette Muller - has rebranded the concept into the kind of aesthetic ritual lazy-girl culture loves: take something you’re already doing, layer another feel-good action on top, and voilà, instant “wellness routine.” Think journalling under a red-light panel, stretching after a steamy shower while listening to affirmations, or walking while listening to an audiobook.
