In this edition of Entre Nous, we explore the rapidly expanding market of non-alcoholic wine. Amanda Thomson, founder and CEO of Noughty, speaks to FRANCE 24 about the factors driving the sector’s success and explains why alcohol-free wine is creating excitement among consumers.
Thomson, a former BBC correspondent turned award-winning entrepreneur with a Champagne taste for innovation, founded Noughty, a premium alcohol-free wine brand, in 2019. She set out to redefine one of France's most cherished institutions with a deceptively radical premise: offering wine lovers across the globe a taste of the good life while always remaining in good spirits. In doing so, she brings a distinctly modern twist to one of the world’s most treasured traditions. Thomson sees herself as an architect of a seismic shift within the wine industry.
