The new Flannels Liverpool department store will be the home of skincare brand ESHO’s first in person shop and a “tweakments” clinic.
When Flannels Liverpool opens on June 23, customers will be able to shop a variety of brands, and wine and dine at three restaurants and a rooftop bar. One of the retailers opening at the store is clinically inspired and doctor led cosmeceutical brand ESHO which was founded by Dr Tijion Esho MD in 2021.
Shoppers will be able to browse the ESHO skincare range, including its much-loved lip products, and visit the “one of a kind” clinic. It will be “social media ready” with a 4K live streaming screen which transmits to the shop floor. The clinic will have a bespoke Hydrafacial suite and Alma laser suite with the “most advanced lasers” and energy based machines.
READ MORE: Huge Flannels Liverpool department store will have three restaurants and a rooftop bar
Customers who have non-injectable treatments will then visit the champagne recovery room. The clinic plans to be “the leading destination for luxury treatments” where patients can meet and be treated by Dr Esho MD himself. A waitlist has already been set up for the new Flannels ESHO clinic.
The brand’s products have been sold on QVC where they have repeatedly sold out, becoming the channel’s “fastest ever selling lip product” with one ESHO product reportedly sold every 30 seconds. Two new products are in the works and are due to launch in coming months.
Dr Esho MD said: “We launched ESHO in 2021 with minimal marketing spend and the success we’ve achieved to date is testament to the efficacy of the product range. In 2022, we’ve been so excited to see some incredibly exciting online launches and this bricks and mortar launch means a lot to me as a founder - to see the range in stores in person is a grounding moment and I’m extremely proud of the team who helped create these products. I am very much looking forward to spending time in Liverpool at the tweakments space in the store, and to seeing the products rolled out for the first time.”
Sophie Blackledge, Head of Beauty at Flannels, commented: “Named the ultimate lip expert, we are so ecstatic to be joining forces with Dr Tijion Esho for our most exciting beauty hall launch to date. Renowned for his non-surgical, injection-free treatment, he has truly become a house-hold name in his own right - the master of plumped lips. The pairing between FLANNELS Beauty and Dr Esho is only the beginning of us bringing an added dose of heat regionally – and a huge win for our Liverpool flagship.”
Flannels Liverpool opens on June 23 when customers can shop the ESHO range and visit the clinic. The department store is at Liverpool One, 16 - 18 Manestys Lane, Liverpool, L1 3DL.
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