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Daryl Adair, Associate Professor of Sport Management, University of Technology Sydney

Lions to roar or Magpies to soar? It's a remarkable revival story either way on grand final day

Saturday’s premiership tussle between Collingwood and Brisbane features the two top-ranked teams from 2023. Hopefully, unlike last year’s final, it will be a gripping match. The 2023 finals series has so far featured edge-of-the-seat contests, as reflected in media audiences: some 13.3 million eyeballs tuning in, at an average of 1.66 million per game.

Perhaps most importantly, after lean years during COVID, there has also been bountiful spectator interest this season. The finals matches have attracted an average of 70,595 fans, with an expected 100,000 set to attend on Saturday.

All this follows a bumper season for the AFL, with 36,110 attendees per game, the league’s highest average since 2010.

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