It's been a while since we had a good old-fashioned 'curse' line for unimaginative football fans to trot out at will, and somehow we have Kim Kardashian of all people to thank for the situation.
Some of you will be old enough to remember classics like 'Aaron Ramsey goals kill people' or 'Gazza arrives with a fishing rod". If you're been on the internet for a really long time, you might even have been around for 'John Terry shows up to events in full kit'.
'What's next?' we hear you ask. If you hadn't already guessed, it's the Kim Kardashian curse, and it's one you'll want to get in on the ground floor of before it becomes tired. And internet trends get tired much more quickly these days.