It's been a while since we had a good old-fashioned 'curse' line for unimaginative football fans to trot out at will, and somehow we have Kim Kardashian of all people to thank for the situation.
Some of you will be old enough to remember classics like 'Aaron Ramsey goals kill people' or 'Gazza arrives with a fishing rod". If you're been on the internet for a really long time, you might even have been around for 'John Terry shows up to events in full kit'.
'What's next?' we hear you ask. If you hadn't already guessed, it's the Kim Kardashian curse, and it's one you'll want to get in on the ground floor of before it becomes tired. And internet trends get tired much more quickly these days.
Yes, the Kim Kardashian curse. Once it was Drake who doomed sports teams to failure, but the rapper finally brought that to an end by backing Argentina for World Cup glory, leaving a vacancy which apparently only Kim could fill.
First, she was blamed by Arsenal fans for their European exit, after showing up to watch them lose on penalties to Sporting CP. She went along to the game with her son Saint - apparently a big Gunners fan - and the youngster got a chance to FaceTime Arsenal star Bukayo Saka after the game.
They say one failure can be coincidence but two makes a pattern ( no one says this ) and the celebrity went 0 for two on Sunday. Lionel Messi's PSG at the Parc des Princes had to be a sure thing - or so you might have thought.
Where do you stand on the Kim Kardashian curse? Have your say in the comments section
Messi joined PSG in the summer of 2021, and hadn't lost a single home league game with his new club in more than 700 days. Until our friend Ms Kardashian showed up, that is.
Christophe Galtier's Parisiens had earned 35 points from a possible 39 at the Parc des Princes before Sunday's game against Rennes, while they won 16 and drew three on home soil under Mauricio Pochettino last term. The run had to end eventually, though, and goals from Karl Toko Ekambi and Arnaud Kalimuendo gave Rennes all three points.
PSG are still seven points clear of closest challengers Marseille, who beat Reims on Sunday night. If the curse is real, though, they might want to be worried ( it's not real - ed. )
"First the Drake curse now the Kim Kardashian curse!" one fan wrote on Twitter. Another observer, however, argued things went even deeper.
"Kim Kardashian is a undercover Ronaldo and Man Utd fan," the argument began. "She came to curse Arsenal so that they don't win the [Europa League]. She came to curse PSG so Messi looses and gets booed since she is a Ronaldo fan."
Where would we be without these detectives getting to the bottom of the stories making football tick? Surely the 'Kim Kardashian curse' special of your favourite true crime podcast is only a matter of weeks away.
