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The Guardian - UK
The Guardian - UK
World
Daniel Boffey Chief reporter

Lingerie firm Agent Provocateur under pressure over Moscow franchise stores

An Agent Provocateur-branded store in Moscow
An Agent Provocateur-branded store in Moscow in September 2021. Photograph: Abaca Press/Alamy

In its three decades in British retail, the lingerie brand Agent Provocateur, the 1990s brainchild of Dame Vivienne Westwood’s son, has rarely shied away from controversy.

Whether it be its daring window displays or that 2001 TV advert featuring Kylie Minogue riding a velvet bucking bronco, the brand has stirred up some strong emotions. But it had not, until now, been accused of inadvertently helping to finance a war in Europe.

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