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Birmingham Post
Birmingham Post
Business
Neil Shaw

Lingerie company favoured by SamCam sees 200% sales spike during pandemic

Michael Thompson United Kingdom Pour Moi

A UK-based lingerie and swimwear company once favoured by Samantha Cameron has seen a 200% spike in lingerie sales during the pandemic as customers looked to spice up their bedroom attire.

The founder of Pour Moi told the PA news agency he saw customer numbers soar to help sales reach £31 million in the 12 months to the end of September, up 46%, following a 61% jump in the same period in 2019.

Several successive UK lockdowns meant citizens were trapped inside, so demand for nightwear soared.

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