X CEO Linda Yaccarino has resisted what Forbes labeled over the weekend a “groundswell of leading advertising executives” urging her to resign in the wake of antisemitic tweets by her boss, Elon Musk, and has reportedly doubled down on the company by enlisting her son in a desperate gambit to secure political advertising revenue.
According to Semafor, Yaccarino's adult son, Matt Madrazo, is leading a “two-person” team attempting to rebuild a political advertising revenue stream that was abandoned by the erstwhile Twitter several years ago. Madrazo’s sparsely filled out LinkedIn page lists him as the “lead client partner” for X.
