Lincoln is taking a less-is-more approach to selling luxury vehicles. The American automaker has spent years trimming its dealership network, and the strategy appears to be paying off. With fewer stores selling more vehicles, profitability is improving even as overall sales decline.
Lincoln currently has 387 dealerships in the United States, down from 797 at the end of 2019. The company wants to bring that number below 300 by the end of next year, continuing a consolidation effort that began in 2023.
