Limerick GAA have been labelled 'tone-deaf' for launching a new jersey at a cost of €150 with the intention of it helping to fund a team holiday for their All-Ireland winning hurlers.
Anyone who shells out that amount for the training kit will get their name emblazoned upon it as well as a thank you letter from manager John Kiely and captain Declan Hannon.
Yet it's fair to say that hasn't pacified many supporters as they vented at the idea after it was publicised in a social media post on Wednesday.