
It's wild to think about what a gargantuan star Lil Nas X was before he ever released an album. On September 17, the beloved musical artist finally "gave birth" to his first record, Montero, after building anticipation with a quirky and entertaining press campaign that included a pregnancy announcement, charitable registry and a baby bump photoshoot reminiscent of those done by Beyoncé, Cardi B and Nicki Minaj.
Along with the new album, Lil Nas X dropped a new music video for his song "That's What I Want," which he said is his favorite to date during a livestream before the release. The video, directed by Stillz with a storyline written by Lil Nas X himself, tells an ill-fated love story in under three minutes.