It strikes me that although bridal style has evolved significantly in the past decade, in that any dress – or indeed trousers – and makeup style goes, the requirements of a bridal foundation are necessarily the same as they’ve always been.
If a bride (or groom) does plan to wear makeup, she needs a base that will withstand a long day, much eating, drinking, hugging and kissing, and that will look fresh in photographs from morning to night. Ideally, any bride will look like herself, in her own skin, rather than one that’s clearly dispensed from a bottle.