The boss of Sainsbury's has warned that life is tough for "millions of households" as the cost of living emergency continues. It comes as the supermarket chain revealed a dip in profits as it swallowed some of the impacts of rising costs.
Nevertheless, the firm said it is well placed for the key Christmas period after strengthening trade over the latest quarter. Simon Roberts, chief executive of Sainsbury's, said: "We really get how tough it is for millions of households right now.
"Customers are watching every penny and every pound and we know that they are relying on us to keep food prices as low as we can." It comes days after the British Retail Consortium (BRC) recorded that food inflation leapt to a record 11.6% last month, while the Office for National Statistics (ONS) said food and drink were 14.5% higher year-on-year.
