Each year the Love Islanders leave the villa as new celebrities, and brands fight to get to them to be the newest faces of their campaigns.
It’s a rite of passage that you go on Love Island then secure the bag through clothing lines, Instagram ads and whatever else you can put your name to which offers money in return.
The 2022 cast will be no different – with post Love Island brand deals expected to be thrown at them from all over the place.
