Lidl have mocked M&S by sending a handwritten letter to a family ice cream business who were warned to stop using the supermarket giant's Percy Pig name - to say they could use their Henry Hippos instead. Fabio's Gelato in Hitchin, Hertfordshire, were left baffled after receiving a letter from M&S demanding they change the name of their Percy Pig gelato.
However, budget supermarket Lidl were keen to seize the opportunity to land another dig against their rival and sent the family business a handwritten letter themselves. The light-hearted note poked fun at the cafe's run-in with Marks and Spencer, with the shop claiming that they'd heard about the 'piggy pickle' and wanting to offer a 'Lidl inspiration'.
Lidl went on to say that they would be 'honoured' if the gelato cafe named the flavour 'Henry Hippo ice cream' after the supermarket's own pink sweets. The chain's surprise delivery even included a 'bumper-load' of Henry Hippo sweets so that Fabio's Gelato could get started as soon as possible.
