Budget supermarket lidl has been forced to pull a 'misleading' advertisement following a complaint from their rival Aldi. The popular discounted supermarket chain was recently rapped by an advertising watchdog over a leaflet for last year's Black Friday sales event.
The Advertising Standards Agnency (ASA) upheld a complaint from Aldi that suggested that Lidl's advertising leaflet was "misleading" and did not reflect the prices that goods were sold across the market.
Aldi made the claims back on November 25 last year, following Lidl's Black Friday Sale leaflet that was featured in a national newspaper. The leaflet in question highlighted a few of the supermarket's products that were available in the sale and compared their prices with their usual RRP's.
