After starring in Louis Vuitton's 130th-anniversary Monogram campaign, I assumed Zendaya's plus-one at the March 10 fashion show would be a Monogram bag. Alas, the star went purse-free to flaunt her new wedding rings. Even without her, the Paris Fashion Week front row boasted one Monogram bag after another. See? They're still a status symbol all these decades later. Brand ambassadors, campaign stars, and Louis Vuitton shoppers alike secured the Monogram a starring role in Tuesday's Fall 2026 fête. Gen Z and Millennial guests—including Chase Infiniti, Alysa Liu, and HAIM—debuted the newest, circa-Spring 2026 Monogram bag: the Squire. Then, Jennifer Connelly held down the Speedy fort for Zendaya, after she modeled it in her recent campaign. If only Georges Vuitton could see his Monogram now. Louis Vuitton's son, Georges, introduced the "ornamental pattern of interlaced LV initials and stylized floral motifs" in 1896, according to the brand. Since then, it's become the chain that links the Neverfull, Speedy, Alma, Keepall, and more models together. The Monogram has also cemented itself as a badge of prestige among Hollywood's elite. Everyone from Zendaya and Rihanna to Taylor Swift and Beyoncé wears the print with pride. Louis Vuitton's Monogram is a lesson in legacy, as the maison upholds and expands beyond its 19th-century roots. For instance, dressing Infiniti and Liu in LV's Monogram preserves its It-bag stance among the next generation. Keep scrolling to see just how widespread the Louis Vuitton Monogram's reach was at just the Fall 2026 show. The print stretched from one end of the front row to the other.
