Budget friendly supermarket Lidl has been named as the cheapest supermarket in The Grocer’s ‘Super Grocer 33’.
Beating all major supermarkets, the retailer has done it again by making the top spot and this time, beating competitors including Aldi.
The Grocer compares prices of items on shopping lists across the nation as part of the monthly analysis – from fresh produce, such as milk and grapes, to deodorant, and branded items including Cadbury Fruit & Nut and Hovis Bread.
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The price index, which compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl to be £19.88 cheaper than Waitrose, the most expensive retailer.
This win comes as Lidl’s fourth accolade, out of five surveys since the Grocer 33’s inception. And to cement their spot even further, the supermarket came out the cheapest even after other supermarkets’ discount schemes were applied.
Overall, the discounter was found to be ten per cent (£6.14) cheaper than Tesco – and still £5.10 after Clubcard discounts were applied. Similarly, the same products at Sainsburys cost £6.77 more, with no benefit from the supermarket’s Nectar Prices.
Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “Every week, independent analysis shows we are consistently the UK’s cheapest supermarket. As a result, we are seeing more customers coming through our doors and switching their weekly shop to Lidl from the traditional supermarkets.
“We know people switch to us to make savings, but then stay with us when they realise that they’re not having to compromise on quality.”
Supermarket |
Ratio Price Summary |
Price compared to Lidl |
Lidl |
£50.30 |
- |
Aldi |
£50.66 |
+36p |
Asda |
£54.42 |
+£4.12 |
Tesco |
£56.44 |
+£6.14 |
Sainsbury's |
£57.07 |
+£6.77 |
Morrisons |
£60.05 |
+£9.75 |
Waitrose |
£70.18 |
+£19.88 |
Lidl offered the cheapest price on 26 products – and exclusively the lowest price for eight products across a range of categories, including:
- Strawberries at £2.79 (£1.71 cheaper than the most expensive and 20p cheaper than the next cheapest)
- Kellogg’s Corn Flakes at £2.05 (45p cheaper than the most expensive and 20p cheaper than the next cheapest)
- Domestos bleach at £1.39 (21p cheaper than the most expensive and 10p cheaper than the next cheapest retailer)
- Prawns at £1.99 (£1.76 cheaper than the most expensive and 20p cheaper than the next cheapest)
It’s not just the Super Grocer 33 basket proving this – for the past fourteen weeks Lidl has also been cheapest in a weekly price comparison conducted by the Manchester Evening News on essential groceries.
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