
Like your favourite (or not) uncle after a few festive sherries, Lidl the supermarket loves a good pun.
The hero of their new Christmas marketing campaign is a stuffed toy in a branded jumper, pithily named “Lidl Bear”. Rather shockingly, he’s not going on sale in Lidl stores: instead, Lidl is creating a charitable fund, Lidl Bear’s Toy Bank, in its name instead.