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Evening Standard
Evening Standard
Lifestyle
Vicky Jessop

Lidl Christmas advert review: this lidl guy’s about to become the most famous bear since Paddington

Like your favourite (or not) uncle after a few festive sherries, Lidl the supermarket loves a good pun.

The hero of their new Christmas marketing campaign is a stuffed toy in a branded jumper, pithily named “Lidl Bear”. Rather shockingly, he’s not going on sale in Lidl stores: instead, Lidl is creating a charitable fund, Lidl Bear’s Toy Bank, in its name instead.

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