Lidl has apologised to a mother and daughter who were apparently left "humiliated" while buying sanitary items.
It's claimed they were trying to buy several of the products when a male cashier loudly shouted in front of waiting customers that the number they could purchase was limited.
The incident is alleged to have happened in a branch of the supermarket in Somerset, England last weekend.
READ MORE: Enoch Burke Mother’s Day Card leaves people in stitches over cheeky caption
A fellow shopper who claims to have witnessed the incident took to social media to vent their anger.
They claimed the two women were so "embarassed" they had to move to another till, Somerset Live reports.
The shopper claimed: “This man thought it acceptable to completely humiliate and shame a mother and daughter whilst attempting to buy multiple sanitary products. Two women living in the same household with synced periods… not uncommon at all.
“He deemed it acceptable to shout to the back of the queue, in a very hectic shop, that what they were buying wasn’t ‘allowed’ to be purchased. He kept shouting ‘you can’t buy any more than 12’ ‘you won’t be served here’.
"They did in fact not have any more than 12. He continuously repeated himself becoming more and more aggressive, totally embarrassing the mother and daughter more and more each time he did so. He then began to argue with said mother over what she had, she politely told him they didn’t have anymore than they were ‘allowed’ to purchase but he just continued.
“Whilst this was happening everybody who were queuing at the other tills had turned to look at what was going on, causing yet more unnecessary embarrassment. This resulted in them going to another till to be served perfectly, no questions asked. They were, in fact, served by the deputy manager.
"The mother raised her concerns with what had just happened and she apologised on his behalf, whilst he decided to again raise his voice to defend himself. The teenage daughter said had she had been on her own she would have put down the sanitary products that she needed and left crying due to immense embarrassment and would have just 'gone without'.
“This is in no way, shape or form acceptable. Nothing will ever change unless we all challenge the stereotypes, the stigma, the taboos surrounding menstruation.
“How dare this man feel it acceptable to not only question but completely humiliate a mother and daughter.”
In response, Lidl has apologised and said retraining is being provided to prevent future incidents.
A Lidl spokesperson said: “We were extremely sorry to learn of this matter and would like to sincerely apologise to the customer. We always aim to deliver a welcoming and positive shopping experience and were therefore incredibly disappointed to learn that we fell short on this occasion.
“The matter was immediately escalated to management and we can confirm that re-training is being provided to help ensure that it does not happen again.”
READ NEXT:
US lawyer suing Daniel Kinahan says mob boss's days are numbered
Video shows Dublin GAA legend Jason Sherlock lifted into New York St Patrick's Day parade by gardaí
Irish people's favourite word to refer to their mothers - and it's not mam or ma
'Life is fleeting' - Former RTE star to take time off after road crash scare
Father Ted creator loses TV career and marriage and on medication over tweets
Get news updates direct to your inbox by signing up to our daily newsletter here
