Liberty's beauty advent calendar is always my Christmas highlight – here's when it launches

The box is designed to mimic the retailer’s iconic Regent’s Street store - (The Standard)

As synonymous with Christmas as mince pies, Champagne and party dresses, Liberty’s beauty advent calendar has sold out every year since its debut in 2014. Reliably the first to release its lineup, the 2026 calendar is now available to pre-order – and it’s as luxurious as you’d expect.

Costing less than £300 but worth more than £1,300, the calendar is an impressive snapshot of the London retailer’s beauty hall. Similarly, the recognisable box is designed to mimic the iconic Regent Street store during the festive period, bringing some Christmas magic into your home (this is very much a calendar to have on display).

Read more: I'm already tracking 2026 beauty advent calendar launches, from Liberty to Harrods

From haircare heroes to skincare, makeup and fragrance, the 29-strong product list is brimming with premium names and genuinely good formulas. Think Sunday Riley’s C.E.O. 15% Vitamin C Brightening Serum, alongside Augustinus Bader’s The Face Oil, Zelens’ Emulsion D Fortifying Moisturiser and Sisley Paris’s Sisleÿa Essential Skin Care Lotion.

When it comes to cosmetics, expect Lisa Eldridge, Trinny London and Jones Road, while Maria Nila, Charlotte Mensah and Davines is there to give your locks some TLC during party season.

For more intel – including the full lineup and launch date – read on.

What’s inside the Liberty beauty advent calendar 2026?

Most beauty advent calendars sell out by October (Liberty)

• Worth: Over £1,300
• Confirmed cost: £285
• Number of days: 25
• Number of products: 29 (21 full size)
• Advent calendar highlights : Sunday Riley C.E.O. 15% Vitamin C Brightening Serum, Augustinus Bader The Face Oil, Lisa Eldridge Baume Embrace Melting Lip Colour, Maria Nila Gloss Coat 50ml
• Available: Pre-orders open now through Liberty Beauty Drop app, available from Wednesday 2 September

The department store’s annual offering is known for spotlighting more underground brands while delivering reliably luxurious skincare and fragrance staples. The box is nearly worth the investment alone – it takes pride of place on any Christmas display. Out of the 29 products, 21 are full-size – a stellar ratio that’s makes it stand out from competitors.

While many retailers chase viral brands and products, Liberty hasn’t strayed from its well-trodden formula. My personal highlights from this year’s lineup include Sunday Riley CEO vitamin C 15 per cent brightening serum, Lisa Eldridge baume embrace melting lip colour, Augustinus Bader’s The Face Oil, and Davines Oi Shampoo, among other goodies.

Having reviewed the calendar for four years, I’m always most pleasantly surprised by the products I’ve not tried or even never heard of – I’ve often found a new favourite. For 2026, I’m excited to try the Maria Nila hair gloss – I’ve heard great things about the Stockholm brand – the Votary Luminous Skin Liquid, Ilyia mascara and Violette_FR Lip Nectar in Bêtis.

Largely carried by skincare and perfume, makeup fans might find it a little lacking, with the exception of Trinny London and Jones Road.

The full line-up

1. LBTY – Tana Meadow Eau de Parfum 8ml (Full Size)
2. Sunday Riley – C.E.O. 15% Vitamin C Brightening Serum 30ml (Full Size)
3. Davines – OI Shampoo 90ml (Full Size)
4. Matière Première – Crystal Saffron Eau de Parfum 6ml (Full Size)
5. Lisa Eldridge – Baume Embrace Melting Lip Colour in Épanoui 2.8g (Full Size)
6. Charlotte Mensah – Manketti Oil Finishing Mist 30ml
7. Ex Nihilo – Blue Talisman Extrait 7.5ml
8. Zelens – Emulsion D Fortifying Moisturiser 50ml (Full Size)
9. Innersense – Repair Mask 59.1ml (Full Size)
10. Joonbyrd – Violet Haze Polishing Body Scrub 30ml (Full Size)
11. Darling – Multi-Biotics Hydrating & Balancing Body Lotion 30ml
12. Fugazzi – Angel Dust Extrait 15ml
13. MZ Skin – Intensive Bio-Placenta Eye Cream 15ml (Full Size)
14. Trinny London – Eye2Eye in Joy or Magician 4g (Full Size)
15. ILIA Beauty – Limitless Lash Mascara in After Midnight (Soft Black) 8g (Full Size)
16. Reome – Active Recovery Broth 15ml (Full Size)
17. Maria Nila – Gloss Coat 50ml (Full Size)
18. Bibbi Parfum – Vanilla Factory Eau de Parfum 10ml
19. U Beauty – Resurfacing Compound 15ml (Full Size)
20. Verden – Nocturne Magnesium Body Spray 60ml (Full Size)
21. Votary – Luminous Skin Liquid 30ml (Full Size)
22. Grown Alchemist – Regenerating Hand Cream 40ml (Full Size)
23. Jones Road – Miracle Balm 8.5g in one of the following shades: Au Naturel, Tawny, Magic Hour, Sunkissed, Happy Hour, Bronze, Dusty Rose or Miami Beach
24. Vyrao – Ever 11 Eau de Parfum 10ml (Full Size)
25. Violette_FR – Lip Nectar in Bêtise 3.5g (Full Size)
26. Augustinus Bader – The Face Oil 10ml (Full Size)
27. Escentric Molecules – Molecule 01 10ml
28. D.S. & Durga – Debaser Eau de Parfum 7.5ml
29. Sisley Paris – Sisleÿa Essential Skin Care Lotion 100ml (Full Size)
30. Liberty – Liberty Print Large Drawstring Bag – Festive Plume

When does the Liberty beauty advent calendar 2026 launch?

Pre-orders are open now for Liberty Beauty Drop subscribers, while non-subscribers can join the official waitlist. The calendar will officially launch on Wednesday, 2 September 2026 – so mark the date in your calendars to avoid missing out.

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