LG has unveiled at CES 2025 a new range of Bluetooth speakers and a set of wireless earbuds, all created in partnership with Black Eyed Peas lynchpin will.i.am. Rather functionally dubbed the 'Xboom by will.i.am' series, the new line has been designed "to elevate the listening experience to new heights through new sound and design values", with the long-standing The Voice judge acting as the "Experiential Architect" for the upcoming range.
The Xboom by will.i.am line boasts a family of smart Bluetooth speakers – the Xboom Bounce, Xboom Grab, and Xboom Stage 301 – as well as a pair of wireless earbuds, the Xboom Buds. All members of the new Bluetooth speaker range come with AI capabilities (doesn't everything these days?), with AI Lighting taking care of the speakers' pulsating light shows and AI Calibration helping the new units recognise their surroundings and adjust the sound accordingly.
