
Giving away billions sounds easy. Write a check and change the world. But Elon Musk, the world’s richest man, admitted last year that, actually, “it is very difficult to give money away for the reality of goodness.” And perhaps surprisingly, a nonprofit boss has said he’s not wrong.
Liz Baker, the CEO of Greater Good Charities—a global nonprofit that has distributed more than $1 billion in impact across 121 countries since 2006—has been navigating the complexity of giving away other people’s money for over a decade. And she’ll tell you Musk is only scratching the surface of how hard it really is.