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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Less for More: Warner Raises the Bill for America's Priciest SVOD, Max

Max.

Warner Bros. Discovery said that it will immediately raise the price of its ad-free Max tier by $1 to $16.99 a month, with the annual billing plan shooting up by $20 to $169.99.

Meanwhile, the “Ultimate Ad-Free” package of the Max streaming service will also go up by a dollar to $20.99 a month, or by $10 a year to $209.99 for the annual plan. The Ultimate Ad-Free tier allows accounts four simultaneous streams instead of just two. 

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