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Fortune
Fortune
Technology
Catherina Gioino

Leica’s U.S. boss says F1 'goes at incredible speed' and photography helps 'stop the moment.' Now they’ve made $10,000 camera together

(Credit: Leica Camera AG)

Some of Formula 1’s most populat drivers are already serious about photography. Lewis Hamilton and Lando Norris have both been seen with Leica cameras, and Norris runs a separate Instagram account for his photos.

That overlap goes well past the drivers, or even the intricate pieces that goes into both cars and cameras, says Mike Giannattasio, president of Leica Camera North America.

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