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The Independent UK
The Independent UK
Business
Holly Williams

Lego’s most popular sets as sales hit record high

Lego, the Danish toy giant, has achieved another sales record, attributing its robust growth to an unprecedented number of new product launches and substantial global investment.

For the first half of 2025, the company reported a 12 per cent surge in revenues, reaching a record 34.6 billion Danish kroner (£4 billion). Consumer sales climbed by 13 per cent.

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