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Wales Online
Wales Online
Entertainment
Neil Shaw

LEGO launches new initiative to help girls get into football

The LEGO Group UK has launched ‘Unstoppable FC’ in partnership with UK football stars Beth Mead, Sam Kerr, Rachel Daly and Lauren Hemp to arm young girls with the self-belief, resilience and practical skills they need to help break down barriers to play, both on and off the pitch.

The initiative will also see the LEGO Group work with top Women’s Super League teams Arsenal WFC, Aston Villa WFC and Chelsea FC Women to run interactive workshops this Autumn. There will also be a series of online content, fronted by the UK football players, showcasing their own stories of resilience and perseverance. More information can be found at: https://www.lego.com/en-gb/play-unstoppable

‘Unstoppable FC’ launches today alongside new video content starring ambassador Lauren Hemp. Content features Lauren smashing negative stereotypes around girls and play before inviting the next generation to join ‘Unstoppable FC’ to continue breaking boundaries.

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