A student from the University of Leeds who designed the official Platinum Jubilee emblem is thrilled to see his creation used across the country.
Edward Roberts was selected as the winning entry in The Queen’s Platinum Jubilee Emblem Competition, run by the Victoria & Albert Museum in conjunction with Buckingham Palace.
The logo is purple and platinum-coloured featuring a stylised crown incorporating the number 70 on a round background similar to a royal seal. It also has a continuous line drawing which symbolises the Queen’s long reign.
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Edward said his family were very proud of his achievement and were enjoying spotting all the products and items which feature the design, including Krispy Kreme doughnuts, the Severn Valley Railway train, Moet & Chandon champagne, Clarins hand cream and Prestat chocolates to mugs, and more.
“To see my design used throughout the country, and further afield, is a pleasure,” Edward said. “I wanted the design to be scalable and I’m glad it carries itself when on a Cadbury chocolate bar, all the way to the size of a London bus.
“The most unexpected item I have seen the emblem applied to is the coins which will be used for the Wimbledon Singles Finals coin tosses. Being a tennis fan myself, it was lovely”.
Edward, who has just finished the second year of his graphic and communication design degree, added that he appreciated receiving a huge number of Cadbury’s Dairy Milk bars as he is “partial to some chocolate”.
He continued: “I feel honoured to be part of the Queen’s Platinum Jubilee celebrations, and I look to make the most out of the experience. The competition has brought with it exciting opportunities, and I feel privileged that my work has received such a warm reception.
“I’ll be attending both the Platinum Party at the Palace, and the Platinum Jubilee Pageant, and earlier in the day myself, my mother, father, and brother will be attending a reception held in the State Rooms at Buckingham Palace.
“I will be visiting the Emblem Design Shortlist Exhibition, which my design will be featured in along with the other shortlisted entries.
“The most unexpected item I have seen the emblem applied to is the coins which will be used for the Wimbledon Singles Finals coin tosses. Being a tennis fan myself, it was lovely.
“A highlight is Cadbury sending me out a large amount of their Dairy Milk bars, which celebrate the Platinum Jubilee, and feature the emblem. I am partial to some chocolate, so that was very much appreciated.”
Young creatives were set the challenge of summing-up the Queen’s 70-year reign with their artistic skills, with the winner chosen by a panel of industry experts.
The 19-year-old from Nottingham said his mother burst into happy tears when the Lord Chamberlain, Baron Parker, the most senior official in the Queen’s royal household, told him via Zoom that he had won.
He has also worked with the Royal Collection Trust to design an additional emblem of the UK’s national flowers in the same style as his winning Jubilee entry.
The continuous line drawing traces the outline of a rose for England, a daffodil for Wales, a thistle for Scotland and a shamrock for Northern Ireland.
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