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Fortune

Paolo Confino

LeBron James’ business partner is raising $5 billion for a basketball league to rival the NBA

LeBron James NBA Maverick Carter Basketball Adam Silver Evercore UBS The SpringHill Company

Maverick Carter (Credit: Jemal Countess/Getty Images)

Maverick Carter, Lebron James’ business partner, is advising a group of investors looking to put together an international basketball league. UBS and Evercore are advising on the deal, while early backers include tech executives and a private equity firm with a stake in Carter and James’ media company.

Lebron James’ longtime business partner Maverick Carter—known as the negotiator behind James’ blockbuster lifetime deal with Nike—is working with a group of investors to raise $5 billion to create an international basketball league meant to compete with the NBA.

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