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The Independent UK
The Independent UK
Amber Raiken

Lay’s announces new flavor after $1 million contest winner revealed

Lay Paul Hollywood

Lay’s has announced a newly created flavor inspired by the winner of the brand’s $1 million contest.

The snack company announced the winner of its “Do Us A Flavor” contest on Tuesday. The contest, which launched in October 2024, asked fans to submit their “$1 million potato chip flavor idea.” From April to June, fans voted on which of the three final flavors — sold at grocery stores nationwide — should win.

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