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The Independent UK

Josie Clarke

Lavazza and Dualit coffee ads banned over ‘misleading’ claims

The Advertising Standards Authority (ASA) has banned advertisements for Lavazza and Dualit coffee products over misleading claims about their compostability. The ads suggested that the products could be composted at home, which the ASA deemed inaccurate.

The Lavazza ad, promoting their Eco Caps coffee pods, highlighted a "coffee shop taste in compostable capsules for your home".

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