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Latin Times
Latin Times
Sport
Héctor Ríos Morales

"Latinos aren't just watching the game, they're changing it," claims Nielsen SVP on sports content consumption

Nielsen de Armas United States Lionel Messi Donald Trump Inter Miami NCAA Univision
Stacie de Armas has been working with Nielsen for 26 years; she is currently the Senior Vice President of Diverse Insights, Intelligence, and Innovation (Credit: Image via supermamas.com)

SEATTLE - After a summer full of sporting events all across the globe and a record number of viewership, Latino audiences are playing a significant role in changing the culture of sports in the United States.

According to a report released by data and analytics company Nielsen about sports and media engagement, the Latino community is now influencing what the non-Hispanic population is watching.

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